Domestic Double Eleven product sales in 2023: GMV reached 1138.6 billion yuan

Recently, the annual promotion of "Double Eleven" has come to an end. According to star chart data, from October 31st to November 11th, the accumulative Gross Merchandise Volume (GMV) of comprehensive e-commerce platforms and live streaming platforms was 1138.6 billion yuan, a year-on-year increase of 2.08%.

In terms of channels, the total sales volume of the comprehensive e-commerce platform reached 923.5 billion yuan, with Tmall occupying the top position on the comprehensive e-commerce platform, closely by JD, and Pinduoduo ranking third. The live broadcast e-commerce platform has performed well. During the Double Eleven this year, the cumulative sales of live broadcast e-commerce reached 215.1 billion yuan, and Douyin still ranks first in the live broadcast e-commerce platform.

In addition, the sales revenue of the new retail e-commerce platform is 23.6 billion yuan, with Meituan Flash Shopping ranking first on the new retail platform, and JD Home and Eleme ranking second and third respectively. The overall sales revenue of community group buying is 12.4 billion yuan, with Duoduo Buying Vegetables, Meituan Selection, and Xingsheng Selection ranking among the top three.

On the day of the "Double Eleven", the national express delivery business volume reached 639 million pieces, 1.87 times the usual amount, and consumer vitality is expected to further recover.