JD.com joins hands with multiple maternal and child brands to launch a public welfare action to reduce parenting costs

To help reduce the cost of childcare for mother and baby families, on January 12th, JD Supermarket launched the "2024 Public Welfare Action to Reduce Family Childcare Costs". The first batch of 17 mother and baby brands, including Beaba Baby, HUGGIES, and Babycare, jointly launched a series of public welfare activities to help consumers reduce the burden of family childcare.

Among them, there is a public welfare initiative initiated by the JD Supermarket industry to provide free baby diapers for newborns and premature infants.

The relevant person in charge of JD Supermarket stated at the press conference that JD Supermarket will continue to lead the maternal and child industry in reducing family parenting costs. In addition to public welfare activities, JD Supermarket will also collaborate with more maternal and child brands to continuously reduce the prices of various maternal and child products such as diapers, launch more service measures, and improve the consumer experience through a series of measures such as technological innovation, reducing operating rates, and improving logistics and distribution efficiency.

In this public welfare campaign, JD Supermarket visited a large number of baby diaper brands, negotiated to reduce costs and benefit consumers, and jointly launched a free delivery campaign for NB and S models of newborn diapers, which effectively helped families with newborns reduce parenting costs.

JD Supermarket calls on more brands, organizations, and individuals to jointly pay attention to the social issue of reducing family parenting costs and join the ranks of reducing costs and increasing efficiency for parenting. In the future, JD Supermarket will also join hands with more partners to build a fertility friendly society and contribute to high-quality parenting for consumers.