More than 70% of consumers recognize the use of wet toilet paper’s experience

Among the people who use wet toilet paper, most consumers have developed daily use habits, more than 40% of consumers will use wet toilet paper every day, and nearly 80% of consumers use it at least three times a week. In terms of the age group of users, relatively older female consumers use wet toilet paper more frequently.

Different from other household paper categories, due to the closer relationship between wet toilet paper and health, consumers are more concerned about the safety and product quality of wet toilet paper products than the popularity and sales of the wet toilet paper brand itself. The quality attributes such as the material, formula and humidity of the wet toilet paper product itself are the most critical factors for consumers to consider when choosing wet toilet paper.

According to the different age, consumers of the generation after 1995s pay more attention to product specifications, the generation after 1990s and 1985s pay more attention to the actual use experience, such as quick drying performance and extraction experience, the generation after 1980s is more concerned about the overall quality of wet toilet paper.

As a daily consumable, more than 50% of consumers will re-purchase wet toilet paper with strong cleaning power and good bactericidal effect. Most consumers who enter the family stage the generation after 1985s and 1990s will hope that wet toilet paper can meet the needs of adults and children at the same time, consumers the generation after 1995s pay more attention to comfort, while consumers the generation after 2000s and 1980s pay more attention to its characteristics of wipe and dry.