PEST analysis of adult diaper industry in China
P (policy) Policy: In the macro environment where the state vigorously promotes the construction of the pension system, the active introduction of relevant policies and plans provides a good market development environment and policy support for the diaper industry.
E (economic) Economy: With the rapid development of China's economy in recent years, the per capita disposable income of residents continues to increase. With the increase of residents' disposable income and the upgrading of consumption concepts, the market consumer demand will further increase.
S (society) With the increasing aging degree in China, the number of elderly patients with diseases in China has continued to increase in recent years, and urinary incontinence or mobility difficulties caused by stroke, dementia, diabetes, prostate diseases, bladder diseases, etc., have created a huge market demand for adult diapers.
T (technology): Increasing investment in research and development, continuously optimizes the performance and experience of main products, and develops new products to meet consumer demand for product quality and expand customer base.
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