The current situation of use of wet toilet paper

On May 30, CBNData consumer data and Deeyeo jointly analyzed the current consumption trend and market development of wet toilet paper based on the insight of wet toilet paper consumer groups.

Among the people who use wet toilet paper, most consumers have developed daily use habits, more than 40% of consumers will use wet toilet paper every day, and nearly 80% of consumers use it at least three times a week. In terms of the age group of users, relatively older female consumers use wet toilet paper more frequently.

Different from other household paper categories, due to the closer relationship between wet toilet paper and health, consumers are more concerned about the safety and product quality of wet toilet paper. The quality attributes such as the material, formula and humidity of the wet toilet paper product itself are the most critical factors for consumers to consider when choosing wet toilet paper. According to the different age, consumers born after 1995 pay more attention to product specifications,  consumers born after 1990 and consumers born after 1985 pay more attention to the actual use experience, such as quick drying performance and extraction experience,  consumers born after 1880 is more concerned about the overall quality of wet toilet paper.

As a daily consumable, more than 50% of consumers will re-purchase wet toilet paper with strong cleaning power and good bactericidal effect. Most consumers who enter the family stage born after 1985 and born after 1990 will hope that wet toilet paper can meet the needs of adults and children at the same time, consumers born after 1995 pay more attention to comfort, while consumers born after 2000 and 1980 pay more attention to its characteristics of wipe and dry.

Reference

https://www.sohu.com/